Focus on everyday meanings produced by the diverse array of audience members
• Interest in the massive long tail of independent media projects such as those found on YouTube and many other websites, mobile devices, and other forms of DIY media
• Attempt to embrace the truly international dimensions of Media Studies – including a recognition not only of the processes of globalization, but also of the diverse perspectives on media and society being worked on around the world
• recognition that internet and digital media have fundamentally changed the ways in which we engage with all media
• media audiences seen as extremely capable interpreters of media content, with a critical eye and an understanding of contemporary media techniques, thanks in large part to the large amount of coverage of this in popular media itself
WWW - You have identified what Gauntlett said.
ReplyDeleteEBI - You form your own response to Gauntlee. Do you agree? You will also need to include more theory. Please look at the following link http://petesmediablog.blogspot.co.uk/2010/02/theories-and-theorists-part-1.html