Monday, 24 March 2014

theory globalisation

-Kant moral
Immanuel Kant (1724–1804) argued that moral requirements are based on a standard of rationality he dubbed the “Categorical Imperative” (CI). Immorality thus involves a violation of the CI and is thereby irrational. Other philosophers, such as Locke and Hobbes, had also argued that moral requirements are based on standards of rationality. However, these standards were either desire-based instrumental principles of rationality or based on sui generis rational intuitions. Kant agreed with many of his predecessors that an analysis of practical reason will reveal only the requirement that rational agents must conform to instrumental principles.

-Katian ethics
Kant, unlike Mill, believed that certain types of actions (including murder, theft, and lying) were absolutely prohibited, even in cases where the action would bring about more happiness than the alternative. For Kantians, there are two questions that we must ask ourselves whenever we decide to act: (i) Can I rationally will that everyone act as I propose to act? If the answer is no, then we must not perform the action. (ii) Does my action respect the goals of human beings rather than merely using them for my own purposes? Again, if the answer is no, then we must not perform the action. (Kant believed that these questions were equivalent).
 
-The history of utilitarianism
Utilitarianism is one of the most powerful and persuasive approaches to normative ethics in the history of philosophy. Though not fully articulated until the 19th century, proto-utilitarian positions can be discerned throughout the history of ethical theory.
Though there are many varieties of the view discussed, utilitarianism is generally held to be the view that the morally right action is the action that produces the most good. There are many ways to spell out this general claim. One thing to note is that the theory is a form of consequentialism: the right action is understood entirely in terms of consequences produced.

-Ethics - virtue ethics
  • A right act is the action a virtuous person would do in the same circumstances.
Virtue ethics is person rather than action based: it looks at the virtue or moral character of the person carrying out an action, rather than at ethical duties and rules, or the consequences of particular actions.
Virtue ethics not only deals with the rightness or wrongness of individual actions, it provides guidance as to the sort of characteristics and behaviours a good person will seek to achieve.


-Duty-based or Deontological ethics

Deontological (duty-based) ethics are concerned with what people do, not with the consequences of their actions.
  • Do the right thing.
  • Do it because it's the right thing to do.
  • Don't do wrong things.
  • Avoid them because they are wrong.
Under this form of ethics you can't justify an action by showing that it produced good consequences, which is why it's sometimes called 'non-Consequentialist'.
The word 'deontological' comes from the Greek word deon, which means 'duty'.
Duty-based ethics are usually what people are talking about when they refer to 'the principle of the thing'.
Duty-based ethics teaches that some acts are right or wrong because of the sorts of things they are, and people have a duty to act accordingly, regardless of the good or bad consequences that may be produced.



Thursday, 13 March 2014

audience produced films

How has the Internet changed audience produced films and fan films?
 
Audiences have much easier access now to post the produced film due to websites such as you tube and vimeo. It has given a path for these people to post to and for there fans to watch the product they created.
 
It has also created easier editing. People can edit their media much more easily than ever before due to the applications on the Internet. Adobe elements is much more popular thanks to the Internet.
The Internet has also increased the popularity of communication between different audiences and enabling them to share ideas between them and even create large projects through the Internet. It has also made material easier for people to get hold of and manipulate.
You tube has allowed people to download via apps downloaded and then edit this so that it may portray a different story or carry on with what has happened.
 
The films shown are varying from scits to actually completely changing the plot portrayed by remixing the film on the DVD to change the view from the audience. They can also vary heavily on quality due to the equipment used throughout. As this is constantly changing, quality can vary.







 


Tuesday, 11 March 2014

Robocop marketing

https://play.google.com/store/apps/details?id=com.glu.robocop

Created an app, 400,000 votes on google play alone, also on app store.
It has had between 5-10million installations, huge amount , great marketing tool in todays age due to how the app is represented. A game with information inside.

Robocop.com
Its own web page, very interesting URL. Links directly to the film.

http://www.youtube.com/watch?v=INmtQXUXez8

27Million views, has gone viral due to its TV marketing and could even be billboard and bus marketing.

http://www.thewrap.com/ces-sonys-robocop-campaign-lands-ces/

One of the largest electronics shows in the world, advertised here and gained lots of publicity

http://www.techradar.com/news/world-of-tech/how-close-is-robocop-to-real-life--1221201

A large tech website had its attention and made a large post about this.

omnicorp.com

A website for the 'dark side' and gains more views, links to games, scenarios and other interesting bits for fans to look at.

Monday, 10 March 2014

impacts of people


Impacts on different groups of people

Colour code the statements to show the impacts on the different groups of people.

Has meant thousands of women in Kenya have access to land which previously they did not under Kenyan law

Women in the UK have increased job opportunities in flexible, part time employment and access to a full education by law.

There are more jobs available in developing countries, especially in manufacturing and increasingly in tertiary too

Women in the developing world have increased access to education

Women and men in the developing world have access to urban secondary and tertiary jobs

Men in the East end of London have reduced access to secondary jobs in car manufacturing that their fathers did

Many men in developing nations feel work is better paid and more consistent in factories compared to farming which can be affected by the weather

In the UK, fewer full time jobs in secondary industries, and more part time tertiary jobs than 50 years ago

Many men in developing countries have to leave their rural homes and children with elderly relatives in countries like China, to work in factories in urban centres

Many women in countries like Bangladesh work in ‘sweatshops’ for TNCs, stitching clothes for minimal pay, in tough conditions with limited or no breaks

Key
Impact on men in the developed world       Impact on women in the developed world
Impact on men in the developing world       Impact on women in the developing world
 
Women in developed countries have increased access to flexible work compared to 50 years ago when more jobs were labour intensive- so now women are more equal


 

 

Thursday, 6 March 2014

Film Distribution

Film distrubution is one of the largest peoblems for a film company. There are so many avenues to go down to distrubute a film. In the 60's and 70's films were being sold in a straight forward way.People were visiting the cinemks and renting movies via vhs. Jaws made 130,000,000 of revenue from renting, films get nothing like this from dvd renting or blu ray. Companies now rent via online streaming and this has generated revenue again but not anything like before.

Films were being sold also via vhs as people had these in homes but it is all changing over time.
The 90's saw Vhs sales still high but to the latter of this decade, DVD's were becoming popular and the internet usage was gaining. Law enforcement were still trying to combat pirating via copies on market stalls etc. but people were now starting to download films illegaly, a new way of doing so.

In the 2000's pirating via online grew hugely in the 10 years. Blu ray also meant that films were much higher quality and companies were now offering downloads through itunes. People could buyt a film and watch off an iPod or iPhone. This meant it was going online and streaming websites such as netflix were growing in the later years. Paying a small amount and getting 1000's of movies sounded great and was cutting the growing illegal downloads due to this.

Streaming has grown assively and now companies do not rent via blockbusters due to it being shut down.Companies now focus on sales on streaming, DVD's ,Blu rays and cinema. 3D has meant that more people visit the cinema for the experience and this is what the cinema is becoming, a night out. People go more for the atmosphere than the film as we can now find films on the internet very easily. 3D TV's also mean we can now watch films at home like this. The introduction of 4K has also meant that films are now in better quality than ever. The companies are now filming digitally allowing more places show the filming as its easier to carry or even download

Wednesday, 5 March 2014

primary, secondary and tertiary

Primary production: this involves acquiring raw materials. For example, metals and coal have to be mined, oil drilled from the ground, rubber tapped from trees, foodstuffs farmed and fish trawled. This is sometimes known as extractive production.
  • Secondary production: this is the manufacturing and assembly process. It involves converting raw materials into components, for example, making plastics from oil. It also involves assembling the product, eg building houses, bridges and roads.
  • Tertiary production: this refers to the commercial services that support the production and distribution process, eg insurance, transport, advertising, warehousing and other services such as teaching and health care.

  • The quaternary sector of the economy consists of intellectual activities. Activities associated with this sector include government, culture, libraries, scientific research, education, and information technology.



    In the UK most of our jobs are in the tertiary sector. This has not always been the case, with most jobs traditionally found in the primary and secondary sectors. Lots of these jobs have since moved abroad and subsequently there has been a rise in tertiary and some quaternary jobs.

     


     
    Based on the U.K, can change for different countries due to them bypassing some parts of the model.For example India has now got lots of call centres due to the amount of english speakers.


    Employment changes when a company undergoes economic development over a period of time. As the Clark Fisher model shows, job types change as a country changes in its wealth and population. Jobs are divided into 4 groups as seen above. The jobs in these are such things as farmers for primary, garment maker for secondary, teacher for tertiary and quaternary could be a chemical engineer.

    The position the company is in depends on this as when a company grows it will have lots of farmers and workers for example. This is a high amount of primary and secondary employees in a company. When the country grows larger less people are working on farms but more people are working in tertiary and secondary groups due to the education needed for these people. The Fischer model shows this and although based on the U.K it is a good guide for other countries to look at. It gives an idea on where jobs will be for the future and then lets them change the structure for this and be better prepared for the future. These pople working in secondary groups may have had dads or mums working on farms and it is changing the structure of the family tree. The children may grow to do the same thing and it can change the families attitudes also. Their identities change because of the job they have and the money it may bring. Typically the higher you are on the graph (tertiary, quatitary) the more you will be paid prepaired to the primary workers.


     
     
     
     
    
     
     
     
     
     
     
     
     
     

    Monday, 3 March 2014

    ....

    How is the world more interconnected?
    The world is more interconnected due to several main reasons. The largest is the communication we have built over the last 30-50years. The Internet is larger than ever right now and will only keep growing. This also allows for all people to be able to search the Internet and share views with others who agree and they also have the opportunity to find new view, these which would not be found without this communication.
    What has created a 'global village'?
    Having the internet so widespread has helped majorly in this, allowing more and more people to join the internet communities. Also, search engines like google have massively helped towards this, they have made it easy to find pages and forums just by typing in key words.
    What has happened to transport to help globalisation?
    Transport has fastened to match the speed of communications. Mass distribution has meant larger carriers have been developed to cope with this and many other ideas have led to transportation helping globalisation.
    How does it help countries?
    It helps countries as it can add stability to a country in bad times knowing other larger or more affluent countries are trying to help. It also helps countries with education and the opening of minds.
    Who benefits the most from TNC's?
    Transnational corporations
    The country it comes from. They reap the rewards as they are the ones feeling the profits, the countries making the products gets more jobs but this can still be low, especially in LEDC's.