Tuesday, 11 March 2014

Robocop marketing

https://play.google.com/store/apps/details?id=com.glu.robocop

Created an app, 400,000 votes on google play alone, also on app store.
It has had between 5-10million installations, huge amount , great marketing tool in todays age due to how the app is represented. A game with information inside.

Robocop.com
Its own web page, very interesting URL. Links directly to the film.

http://www.youtube.com/watch?v=INmtQXUXez8

27Million views, has gone viral due to its TV marketing and could even be billboard and bus marketing.

http://www.thewrap.com/ces-sonys-robocop-campaign-lands-ces/

One of the largest electronics shows in the world, advertised here and gained lots of publicity

http://www.techradar.com/news/world-of-tech/how-close-is-robocop-to-real-life--1221201

A large tech website had its attention and made a large post about this.

omnicorp.com

A website for the 'dark side' and gains more views, links to games, scenarios and other interesting bits for fans to look at.

1 comment:

  1. WWW - You have identified some ways that Robocop has used the internet.

    EBI - Explain how the effect the internet has had on current film release.

    ReplyDelete