Skype

Simple tone and using lots of images make the software appealing and is only showing its advantages, it is a publicising video, it does not give the other side. It is also showing the basic ideas and processes you an do, all things which are appealing to an audience.

• 560 million people have used skype
• Microsoft spend nearly 10billion to buy skype, 5 years earlier it was sold by ebay for 1.6billion to sony.
• 40% of skype calls are video to video ,lots more and just voice etc. It is a larger platform than what it started out to be.

The product has been globalised due to the internet but also the copmapnies behind Skype. Those companies were alread globalised and has meant that skype has follwed also due to people wanting to speak with relatives abroad or business partners. Aslong as there is an internet connection you can use skype.

History of the internet (long tail theory)

Two major transformations of the internet
- Web 2.0
- Amazon (long tail theory-)


long tail theory-
Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup their overhead expenses.
The Internet changes that. It allows people to find less popular items and subjects. It turns out that there's profit in those "misses," too. Amazon can sell obscure books, Netflix can rent obscure movies, and iTunes can sell obscure songs.





A time in which the Internet became viable to the world in my opinion is in late 1990's due to its rapid growth at this time. The Internet had companies such as Amazon and Ebay operating and this eas meaning the Internet to the normal consumer was use full. I was also becoming a search engine with google emerging in 99 allowing more people to use it as a information database. Companies were using this before this point and it was usefully to them bu the consumer was seeing its uses shortly after. There were early adopters before this but it became mainstream at this point and in the early 2000's.

 WWW stands for World Wide Web. This links with the idea of a 'global village' due to it being worldwide. Everybody can connect via the internet anywhere in the world alsong as they have an internet connection.