Skype

Simple tone and using lots of images make the software appealing and is only showing its advantages, it is a publicising video, it does not give the other side. It is also showing the basic ideas and processes you an do, all things which are appealing to an audience.

• 560 million people have used skype
• Microsoft spend nearly 10billion to buy skype, 5 years earlier it was sold by ebay for 1.6billion to sony.
• 40% of skype calls are video to video ,lots more and just voice etc. It is a larger platform than what it started out to be.

The product has been globalised due to the internet but also the copmapnies behind Skype. Those companies were alread globalised and has meant that skype has follwed also due to people wanting to speak with relatives abroad or business partners. Aslong as there is an internet connection you can use skype.