Dave Winer

"Once the users, they never give it back"
"RSS was born in 1997 out of the confluence of Dave Winer's 'Really Simple Syndication' technology, used to push out blog updates, and Netscape's 'Rich Site Summary', which allowed users to create custom Netscape home pages with regularly updated data flows."

Helped create with this the first developments for blogging and social netowkring. RSS still used today on millions of webpages.
"The father of modern-day content distribution." - PC World.

Skype

Simple tone and using lots of images make the software appealing and is only showing its advantages, it is a publicising video, it does not give the other side. It is also showing the basic ideas and processes you an do, all things which are appealing to an audience.

• 560 million people have used skype
• Microsoft spend nearly 10billion to buy skype, 5 years earlier it was sold by ebay for 1.6billion to sony.
• 40% of skype calls are video to video ,lots more and just voice etc. It is a larger platform than what it started out to be.

The product has been globalised due to the internet but also the copmapnies behind Skype. Those companies were alread globalised and has meant that skype has follwed also due to people wanting to speak with relatives abroad or business partners. Aslong as there is an internet connection you can use skype.

History of the internet (long tail theory)

Two major transformations of the internet
- Web 2.0
- Amazon (long tail theory-)


long tail theory-
Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup their overhead expenses.
The Internet changes that. It allows people to find less popular items and subjects. It turns out that there's profit in those "misses," too. Amazon can sell obscure books, Netflix can rent obscure movies, and iTunes can sell obscure songs.





A time in which the Internet became viable to the world in my opinion is in late 1990's due to its rapid growth at this time. The Internet had companies such as Amazon and Ebay operating and this eas meaning the Internet to the normal consumer was use full. I was also becoming a search engine with google emerging in 99 allowing more people to use it as a information database. Companies were using this before this point and it was usefully to them bu the consumer was seeing its uses shortly after. There were early adopters before this but it became mainstream at this point and in the early 2000's.

 WWW stands for World Wide Web. This links with the idea of a 'global village' due to it being worldwide. Everybody can connect via the internet anywhere in the world alsong as they have an internet connection.

theory globalisation

-Kant moral
Immanuel Kant (1724–1804) argued that moral requirements are based on a standard of rationality he dubbed the “Categorical Imperative” (CI). Immorality thus involves a violation of the CI and is thereby irrational. Other philosophers, such as Locke and Hobbes, had also argued that moral requirements are based on standards of rationality. However, these standards were either desire-based instrumental principles of rationality or based on sui generis rational intuitions. Kant agreed with many of his predecessors that an analysis of practical reason will reveal only the requirement that rational agents must conform to instrumental principles.

-Katian ethics
Kant, unlike Mill, believed that certain types of actions (including murder, theft, and lying) were absolutely prohibited, even in cases where the action would bring about more happiness than the alternative. For Kantians, there are two questions that we must ask ourselves whenever we decide to act: (i) Can I rationally will that everyone act as I propose to act? If the answer is no, then we must not perform the action. (ii) Does my action respect the goals of human beings rather than merely using them for my own purposes? Again, if the answer is no, then we must not perform the action. (Kant believed that these questions were equivalent).

 

-The history of utilitarianism

Utilitarianism is one of the most powerful and persuasive approaches to normative ethics in the history of philosophy. Though not fully articulated until the 19^th century, proto-utilitarian positions can be discerned throughout the history of ethical theory.

Though there are many varieties of the view discussed, utilitarianism is generally held to be the view that the morally right action is the action that produces the most good. There are many ways to spell out this general claim. One thing to note is that the theory is a form of consequentialism: the right action is understood entirely in terms of consequences produced.

-Ethics - virtue ethics

• A right act is the action a virtuous person would do in the same circumstances.

Virtue ethics is person rather than action based: it looks at the virtue or moral character of the person carrying out an action, rather than at ethical duties and rules, or the consequences of particular actions.
Virtue ethics not only deals with the rightness or wrongness of individual actions, it provides guidance as to the sort of characteristics and behaviours a good person will seek to achieve.

-Duty-based or Deontological ethics

Deontological (duty-based) ethics are concerned with what people do, not with the consequences of their actions.

• Do the right thing.
• Do it because it's the right thing to do.
• Don't do wrong things.
• Avoid them because they are wrong.

Under this form of ethics you can't justify an action by showing that it produced good consequences, which is why it's sometimes called 'non-Consequentialist'.
The word 'deontological' comes from the Greek word deon, which means 'duty'.
Duty-based ethics are usually what people are talking about when they refer to 'the principle of the thing'.
Duty-based ethics teaches that some acts are right or wrong because of the sorts of things they are, and people have a duty to act accordingly, regardless of the good or bad consequences that may be produced.

audience produced films

How has the Internet changed audience produced films and fan films?

 

Audiences have much easier access now to post the produced film due to websites such as you tube and vimeo. It has given a path for these people to post to and for there fans to watch the product they created.

 

It has also created easier editing. People can edit their media much more easily than ever before due to the applications on the Internet. Adobe elements is much more popular thanks to the Internet.

The Internet has also increased the popularity of communication between different audiences and enabling them to share ideas between them and even create large projects through the Internet. It has also made material easier for people to get hold of and manipulate.

You tube has allowed people to download via apps downloaded and then edit this so that it may portray a different story or carry on with what has happened.

 

The films shown are varying from scits to actually completely changing the plot portrayed by remixing the film on the DVD to change the view from the audience. They can also vary heavily on quality due to the equipment used throughout. As this is constantly changing, quality can vary.







 



Robocop marketing

https://play.google.com/store/apps/details?id=com.glu.robocop

Created an app, 400,000 votes on google play alone, also on app store.
It has had between 5-10million installations, huge amount , great marketing tool in todays age due to how the app is represented. A game with information inside.

Robocop.com
Its own web page, very interesting URL. Links directly to the film.

http://www.youtube.com/watch?v=INmtQXUXez8

27Million views, has gone viral due to its TV marketing and could even be billboard and bus marketing.

http://www.thewrap.com/ces-sonys-robocop-campaign-lands-ces/

One of the largest electronics shows in the world, advertised here and gained lots of publicity

http://www.techradar.com/news/world-of-tech/how-close-is-robocop-to-real-life--1221201

A large tech website had its attention and made a large post about this.

omnicorp.com

A website for the 'dark side' and gains more views, links to games, scenarios and other interesting bits for fans to look at.

impacts of people

Impacts on different groups of people

Colour code the statements to show the impacts on the different groups of people.

Has meant thousands of women in Kenya have access to land which previously they did not under Kenyan law

Women in the UK have increased job opportunities in flexible, part time employment and access to a full education by law.

There are more jobs available in developing countries, especially in manufacturing and increasingly in tertiary too

Women in the developing world have increased access to education

Women and men in the developing world have access to urban secondary and tertiary jobs

Men in the East end of London have reduced access to secondary jobs in car manufacturing that their fathers did

Many men in developing nations feel work is better paid and more consistent in factories compared to farming which can be affected by the weather

In the UK, fewer full time jobs in secondary industries, and more part time tertiary jobs than 50 years ago

Many men in developing countries have to leave their rural homes and children with elderly relatives in countries like China, to work in factories in urban centres

Many women in countries like Bangladesh work in ‘sweatshops’ for TNCs, stitching clothes for minimal pay, in tough conditions with limited or no breaks

Key Impact on men in the developed world       Impact on women in the developed world Impact on men in the developing world       Impact on women in the developing world

Women in developed countries have increased access to flexible work compared to 50 years ago when more jobs were labour intensive- so now women are more equal